Whether you’re looking to promote a new dental service or simply want more new patients, there are plenty of strategies you can try, best dental marketing is all about finding effective ways to reach potential patients. But before you dive into any marketing campaigns, it’s important to understand what kind of patients you want your practice to serve. This is known as creating a customer profile, and it helps dentists figure out which tactics to pursue.
In addition to understanding your target patient, it’s also helpful to create a list of what makes your dental office different from competitors in the area. Whether it’s the services you offer, your prices, or the experience of your staff, these unique qualities should be highlighted throughout any advertising you do. This will help you stand out from your competition and attract the right kinds of patients.
Getting more referrals from local medical professionals can be one of the easiest ways to expand your patient base. But identifying doctors in your area that would be interested in working with your dental practice and convincing them to refer patients can take some time. One way to get the ball rolling is to send a personalized letter, including brochures of your dental services and explaining how you could benefit their patients.
Email has become a common method of communicating with patients, but many dental practices aren’t getting the most out of their emails. There are even specialists that focus on helping dental offices improve their email marketing. And for small dental offices, there are tools like Weave that simplify email marketing by bringing all patient communication onto one platform.
Another popular option is a direct mail campaign. Whether you’re sending a postcard to patients who haven’t visited in a while or targeting all households within your service area with a “new-to-town” campaign, this tactic can be an affordable and effective way to get more referrals.
Depending on your target audience, you may want to include a coupon or other special offer to encourage referrals from local families and businesses. This can be a great way to boost patient numbers, especially when your practice is in a busy part of town. And with the rise of social media stories, it’s easier than ever to share a link to your offer on platforms where people are likely to see it.